WHAT TO BUY
products we love
LAYRITE SUPERHOLD POMADE
FOR HARD TO CONTROL HAIR
An incredible high hold, water-based pomade that gives ultimate control and superb hold for the most demanding and challenging styles. Distributes easily--Even in thick, coarse curly hair. Grips hair to shape into even the highest elevation styles. Manages and helps straighten curl. Dries with a flexible hold to keep hair in place all day. Never flakes. Signature mild cream soda scent.
Works Best for these hair types
Medium to curly, coarse or thick hair
All lengths from short to long
Works Best for these Looks
High elevation styles Messy wet looks for unruly hair
Key Ingredients
Conditioners Naturally-Derived from Coconut Oil + Castor Oil // Smooth the hair by going deep within the surface of the hair shaft to lock in moisture, providing luster and shine while taming frizz.
Barber Tips
Works great on cowlicks. Depending on hair type, use Original in most places and add Superhold for areas that "stick up or fight back." Tame and shape you mustache with its hold that lasts for hours.
LAYRITE natural matte cream
EFFORTLESS HOLD FOR NATURAL STYLING
A lightweight, water-based shaping cream that adds texture and creates flexible hold for a range of styles. Flexible, medium hold keeps your style in place all day while leaving hair feeling soft and natural-not stiff or waxy. Lightweight formula adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Soft, smooth formula distributes evenly for fast application. Reworkable (no water required). Signature mild cream soda scent.
Works Best for these hair types
Fine to medium thick hair
Natural, casual groomed looks
Works Best for these Looks
Frizz-free definition for wavy + naturally curly hair
Versatile flexible hold for casual styles.
Key Ingredients
Kaolin Clay. Waxes Naturally-Derived from Brazilian Palm Tree Leaves and Coal provide a natural structured finish.
Locks in moisture, providing luster and shine while taming frizz.
Barber Tips
Apply in wet hair for a softer, easy-going look. Apply in dry hair for more control and firmer finish. Work fingers through hair for a more casual look, use a comb for a neater, more defined look.
LAYRITE natural CEMENT CLAY
NEVER LETS HAIR GO OUT OF STYLE
Strong hold with a great matte finish. An extreme high hold, water-based styling clay that delivers a clean matte finish that lasts all day. Washes out easily with water. All day incredible high hold without weighing hair down. Thickens & texturizes. Clean matte finish. Doesn’t dry, never flakes. Reworkable (no water required). Signature mild cream soda scent.
Works Best for these hair types
Fine to medium thick hair
Short to medium lengths
Works Best for these Looks
Messy looks or structured dry looks
Key Ingredients
Unique combination derived from minerals and plants (Ozokerite, tribehenin, lanolin and cera alba) Chosen for their ability to deliver flexible hold.
Layrite original pomade
HOLDS LIKE WAX, WASHES OUT LIKE GEL
A versatile water-based pomade that holds all day yet rinses out easily with water.
Works Best for these hair types
Fine to medium thick hair
Short to medium lengths
Works Best for these Looks
Classic put together-styles
Messy wet looks
Key Ingredients
Kaolin Clay. Waxes Naturally-Derived from Brazilian Palm Tree Leaves and Coal provide a natural structured finish.
Barber Tips
When hair is damp, apply Layrite Grooming Spray as a primer to get the most out of your pomade.
LAYRITE SUPERSHINE CREAM
HIGH SHINE FOR A POLISHED LOOK
Achieve high shine, shaping an all day hold with this styling cream that works easily into hair. Create straight, sleek looks, or use as a top coat for extra shine. Great for fine to medium thick hair, short to medium lengths, straight, sleek looks.
Works Best for these hair types
Fine to medium thick hair
Short to medium lengths
Works Best for these Looks
Straight sleek looks
Polishes the hair for a high sheen straight/wet look
Key Ingredients
Naturally-derived lanolin. Provides high shine and texture, while conditioning the hair.
Barber Tips
Use in combination with Original or Superhold and layer on as a top coat to max out shine. Works exceptionally on super curly hair that is naturally very dry and lacking moisture. Works great if you have to wear a hat or helmet, re-styles in seconds with nothing but your hands, no water or comb necessary.
HAIR PRODUCTS FOR EVERY STYLE
nak barber tough'n up
nak barber slick pomade
nak barber in shape
raw . unrefined . texture
Creates a raw, matte finish and texture. Thickens hair with plant resins and clays offering tough styling grip and control.
Hold Factor: 8/10
Benefits: Improves overall structure and strength to hair while delivering all day hold. A firm hold putty that pumps up thickness, strength and structure to fine, flat, limp hair.
smooth . control . shine
Creates a luxe high shine finish, for slick back grooming control. Pays homage to vintage styling with a wet look finish.
Hold Factor: 4/10
Benefits: clean cut dapper looks / eliminates frizz and controls fly-aways / pliable pomade / high shine
shape . shine . define
Creates firm texture and shapes hair with low shine for polished grooming effects and flexible styling control. Warm product in palm of hands, manipulate into damp or dry hair.
Hold Factor: 6/10
Benefits: bold texture / extra detail / shine.
nak barber out of control
nak barber done.&.dirty
nak barber surf wax
natural . carefree . texture
Creates a sea salt beach texture with natural styling control and shine. Bees Wax offers conditioning control ideal for longer lengths. Warm product in palm of hands, manipulate into damp or dry hair.
Hold Factor: 6/10
Benefits: Unconventional texture / natural, carefree, lived in styles / beach hair / matt finish.
extreme . rugged . texture
Creates extreme rugged texture, with a dirty matte effect. Thickens hair with plant resins and clays and offers extreme styling power for short hair textures. Warm product in palm of hands, manipulate into damp or dry hair.
Hold Factor: 9/10
Benefits: Suitable for all hair types / strong hold / creates rugged texture and thickness / matt finish / shampoo soluble.
matte .mould. control
Creates matte moveable control and pliable grip and texture. Starts as a cream and sets as clay, controls misbehaving hair strands. Warm product in palm of hands, manipulate into damp or dry hair.
Hold Factor: 8/10
Benefits: short sharp styles / mould and control / add structure.